Trends in Foundations for 2025

The world of makeup is constantly evolving, and foundations evolve with it. Here are the hottest trends for the Polish market in 2025: 

1. Foundations with high SPF

Sun protection becomes an integral part of makeup. More and more brands introduces foundations with a high SPF factor (30, 50 and more), which not only beautify, but also protect the skin against the harmful effects of UV rays. This a response to growing consumer awareness of photoaging and risk skin cancer.

Polecane produkty: * Inglot Skin Focused Foundation SPF 50 * Estée Lauder Futurist Hydra Rescue Moisturizing Makeup SPF 45 * It Cosmetics Your Skin But Better CC+ SPF 50+ * Clinique Even Better Clinical Vitamin Makeup SPF 50 * Nutridome nawilżający krem BB SPF 50

2. "Skincare-Makeup" formulas

The line between care and makeup is blurring. Modern foundations are no longer the case only coloring products, but advanced care cosmetics containing active ingredients that actually improve the condition of the skin when worn.

Key ingredients: * Hyaluronic acid - intense hydration * Niacinamide (vitamin B3) – regulation of sebum, lightening discolorations * Peptides – action anti-aging * Vitamin C – brightening, antioxidant * Probiotics – strengthening the skin barrier

Recommended products: * Estée Lauder Futurist Hydra Rescue (with probiotics and extract of chia seeds) * Clinique Even Better Clinical (with vitamins B3, C and E) * Charlotte Tilbury Beautiful Skin Foundation (with hyaluronic acid and brightening complex)

3. "Clean Beauty" and Vegan Formulas

Consumers are becoming more and more aware of the composition of cosmetics. Popularity is growing foundations without controversial ingredients (parabens, silicones, artificial fragrances), not tested on animals and containing ingredients of plant origin.

Recommended products: * Rare Beauty Liquid Touch Weightless Foundation * Kosas Tinted Face Oil Foundation * Inglot Skin Focused Foundation (98% ingredients of origin natural)

4. Skin Tone Adaptation Technology

Innovative formulas that adapt to the natural skin tone after application, making it easier to choose the right color. Especially useful for people who have difficulty finding the perfect shade.

Polecane produkty: * Charlotte Tilbury Hollywood Flawless Filter * Lancôme Teint Idole Ultra Wear Care & Glow * L'Oréal Paris True Match Nude Plumping Tinted Serum

5. Light Formulas with Medium Coverage

The "no-makeup makeup" trend is evolving - consumers are looking for products that give natural but clear coverage, without a mask effect. Foundations become lighter, but more so effective in masking imperfections.

Polecane produkty: * MAC Studio Fix Fluid SPF 15 * Armani Luminous Silk Foundation * Dior Forever Skin Glow

6. Matte but not flat foundations

Modern mattifying formulas no longer give the effect of flat, lifeless skin. The new generation of foundations controls shine while maintaining naturalness dimension and freshness of the complexion.

Polecane produkty: * Estée Lauder Double Wear Stay-in-Place SPF 10 * Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation * MAC Studio Fix Fluid SPF 15

7. Personalization

More and more brands offer the possibility of creating a personalized foundation, perfectly tailored to the client's individual needs - from shade to level coverage, finishing and additional benefits.

Available in Poland: 
* Lancôme Le Teint Particulier Custom Made Foundation (w selected perfumeries)
* Custom blend services in professional makeup studios

Product Recommendations for Different Types Complexions

Choosing the right foundation can be overwhelming because there are so many options number of available options. Here are our recommendations of products available in Polish market in 2025, tailored to various skin types and needs.

For Dry Skin

Luxury foundations: 

* Estée Lauder Futurist Hydra Rescue Moisturizing Makeup SPF 45 – intensely moisturizing, with probiotics 
* Charlotte Tilbury Beautiful Skin Foundation – moisturizing, with hyaluronic acid 
* Giorgio Armani Luminous Silk Foundation – silky finish, does not emphasize dry cuticles

Mid-range foundations:

* L'Oréal Paris True Match Nude Plumping Tinted Serum – light, moisturizing, with hyaluronic acid 
* Revlon ColorStay Foundation for Dry Skin – long-lasting but comfortable for dry skin 
* NYX Professional Makeup Born To Glow Foundation – illuminating, moisturizing

Budget primers:

 * Catrice HD Liquid Coverage Foundation – light, well-covering, does not highlight dry skins 
* Maybelline New York Fit Me Dewy + Smooth Foundation – moisturizing, with a satin finish 
* Wibo Smooth'n'Wear Foundation – creamy texture, moisturizing finish

For oily skin

Luxury foundations:

* Estée Lauder Double Wear Stay-in-Place SPF 10 – iconic foundation with a long-lasting, matte finish 
* Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation – matte, durable, wide range of shades
* Lancôme Teint Idole Ultra Wear – long-lasting, matte, does not clog pores

Mid-range foundations:

* MAC Studio Fix Fluid SPF 15 – matte, long-lasting, controlling sebum 
* Make Up For Ever Matte Velvet Skin Foundation – ultra-matte finish, long-lasting 
* Clinique Stay-Matte Oil-Free Makeup – oil-free, controls shine

Budget primers:

* Catrice All Matt Plus Shine Control Makeup – mattifying, with rice powder 
* Maybelline New York Fit Me Matte + Poreless Foundation – mattifies, minimizes the visibility of pores 
* Wibo HD Mattifying Foundation – light, mattifying, durable

For Combination Skin

Luxury foundations: 

* NARS Natural Radiant Longwear Foundation – semi-matte finish, long-lasting 
* Dior Forever Skin Glow – satin finish, long-lasting, no highlights dry skins 
* Shiseido Synchro Skin Self-Refreshing Foundation – adapts to the needs of different facial zones

Mid-range foundations: 

* Too Faced Born This Way Foundation – natural finish, moisturizes dry areas, does not shine * Tarte Face Tape Foundation – semi-matte finish, durable 
* Inglot All Covered Face Foundation – good coverage, semi-matt finish

Budget primers: 

* L'Oréal Paris Infallible 24H Fresh Wear Foundation – durable, light, semi-matte 
* Bourjois Healthy Mix Foundation – illuminating, but not too much shiny 
* Eveline Cosmetics Liquid Control HD Foundation – mattifying, but not mattifying drying

For sensitive skin

Luxury foundations:

* La Roche-Posay Toleriane Teint Fluid – hypoallergenic, for the skin sensitive and reactive 
* Clinique Even Better Clinical Vitamin Makeup SPF 50 – without fragrance, allergy tested 
* Oxygenetix Oxygenating Foundation – developed for skin after treatments, supports healing

Mid-range foundations:

* Vichy Dermablend Corrective Fluid Foundation – hypoallergenic, high coverage 
* Avène Couvrance Fluid Foundation Corrector – for sensitive and problem skin 
* Physicians Formula The Healthy Foundation – without parabens, hypoallergenic

Budget primers:

* Catrice Clean ID Foundation – no controversial ones ingredients, vegan 
* Essence Pretty Natural Hydrating Foundation – alcohol-free, parabens and oils 
* Bielenda Vege Flumi – vegan, natural composition

For Mature Skin

Luxury foundations:

* Charlotte Tilbury Airbrush Flawless Foundation – smoothing, with peptides and hyaluronic acid 
* Lancôme Rénergie Lift Makeup Foundation – with lifting effect 
* Sisley Sisleÿa Le Teint – anti-aging, brightening

Mid-range foundations:

* L'Oréal Paris Age Perfect Radiant Serum Foundation – z anti-aging serum 
* Revlon Age Defying Foundation – with technology smoothing wrinkles 
* No7 Lift & Luminate Triple Action Serum Foundation – with peptides and vitamins

Budget primers:

* L'Oréal Paris Age Perfect Golden Age Rosy Foundation – illuminating, for very mature skin 
* Max Factor Radiant Lift Foundation – z lifting effect 
* Maybelline New York Dream Satin Liquid Foundation – moisturizing, does not emphasize wrinkles

Checklists – Your Step-by-Step Guide 

Checklist: How to Determine Your Skin Type

[ ] Observe your skin throughout the day – what does it look like in the morning and in the evening?
[ ] Perform the tissue paper test: apply several mattifying tissue papers to different parts of the face
hours after washing
[ ] Check if you feel tightness after washing your face
[ ] Assess the visibility of pores on different areas of the face
[ ] Notice how quickly shine appears in the T-zone
[ ] Check whether you tend to experience redness after using cosmetics
[ ] Assess whether you have visible wrinkles and facial lines
[ ] Determine whether you are prone to rashes and irritations

Checklist: How to Determine Your Skin Undertone

[ ] Jewelry test: which one looks better on your skin – silver or gold? 
[ ] White sheet test: hold a white sheet of paper to your face and determine whether the skin appears pinkish (cool), yellowish (warm), or hard to tell (neutral)
[ ] Vein test: check the color of the veins on the inside of your wrist - blue suggest a cool undertone, green - warm, mixed - neutral
[ ] Tan test: do you tan red/pink (cool) or golden- brown (warm)?
[ ] Clothes color test: which colors suit you better – cool (blue, purple) or warm (orange, yellow)?

Checklist: Foundation Selection

[ ] Determine your skin type
[ ] Determine your skin tone
[ ] Determine what level of coverage you need
[ ] Decide what finish you prefer (matte, satin, illuminating) 
[ ] Choose 2-3 shades of foundation closest to your skin color 
[ ] Test the shades on the jawline/neck
[ ] Test the color in natural light
[ ] Wait 5-10 minutes to see how the foundation "sets" on the skin
[ ] Check whether the foundation blends into both the face and neck skin
[ ] Check if the formula meets the needs of your skin

Checklist: Preparing the Skin Before Applying Foundation

[ ] Thoroughly cleanse the skin with a product appropriate for your skin type
[ ] Tone the skin to restore its appropriate pH
[ ] Apply a serum tailored to the needs of your skin (optional)
[ ] Apply a moisturizing cream appropriate for your skin type
[ ] Wait 5-10 minutes for the cream to absorb
[ ] Apply a cream with SPF if your foundation does not contain protection
sunscreen
[ ] Apply a primer (make-up base) tailored to the needs of your complexion and effect,
what you want to achieve
 

Checklist: Foundation Application

 

[ ] Choose the appropriate application tool (brush, sponge, fingers)
[ ] Apply a small amount of foundation to the back of your hand or mixing palette
[ ] Start the application from the center of the face, working outwards
[ ] Apply thin layers, building coverage where you need it
[ ] Pay special attention to the area around the nose, mouth and hairline - foundation is often there
is gathering
[ ] Blend the foundation thoroughly on the jawline and neck to avoid a visible border
[ ] If necessary, use concealer on imperfections that are still visible 
[ ] Set the foundation with powder, focusing on the T-zone (or the entire face if you have oily skin)
[ ] Optional: use a setting spray to extend the durability of your makeup

Checklist: Troubleshooting Underlay Problems

If foundation collects in wrinkles:

[ ] Use less product 
[ ] Try a lighter formula 
[ ] Apply a smoothing makeup base 
[ ] Apply foundation with a damp sponge 
[ ] Limit powdering in fine areas wrinkles

If the foundation wears off quickly:

[ ] Try the long-lasting formula 
[ ] Use a makeup base that increases adhesion 
[ ] Fix the makeup with powder and/or spray 
[ ] Carry matting papers with you for touch-ups

If the foundation emphasizes dry cuticles:

[ ] Exfoliate your skin regularly 
[ ] Increase moisturizing before makeup
[ ] Choose a more moisturizing foundation formula
[ ] Apply foundation with a damp sponge 
[ ] Before applying foundation, apply a little oil on dry areas

If your foundation looks like a mask:

[ ] Use less product 
[ ] Check shade matching in natural light 
[ ] Consider a lighter formula 
[ ] Mix foundation with a bit of moisturizing cream

If the foundation becomes shiny quickly:

[ ] Choose a mattifying formula, oil-free 
[ ] Use mattifying make-up base
[ ] Use setting powder, especially in the T zone
[ ] Carry mattifying papers with you for corrections

Summary: Your Path to the Perfect Foundation

Selecting the right foundation is a process that takes time, patience and experimenting. Don't get discouraged if your first attempts don't turn out perfect results – even professional make-up artists are constantly testing new products and techniques.

Remember that the most important thing is that you feel good in your own skin. It has foundation highlight your natural beauty, not mask it. At SpotMeUP we believe that true beauty comes from self-confidence and well-being, and makeup is there only a tool that can help you with this.

We hope this guide will help you find the perfect foundation for your skin and needs. If you are looking for professional help in choosing foundation, please visit us

booking a consultation with a make-up artist via the SpotMeUP application – you can find it there the best specialists who will help you discover your natural beauty.

Remember that reserving some time for yourself is not just about visiting a make-up artist or making a purchase new foundation - it's an investment in your well-being and self-confidence. And we at SpotMeUP we are here to make it easier for you.

Article prepared by the SpotMeUP team of experts, 2025